Seat Boat Pattaya: Fibreglass Boatbuilder & Marine Outfitter

Operating since 1967, Seat Boat on South Pattaya Road is one of Thailand's longest-running marine engineering operations and the country's sole official distributor for Mercury Marine outboards and MerCruiser sterndrives. The facility functions as a central hub for boatbuilders, tour operators, and private boat owners across the Eastern Seaboard, supporting the active leisure boating and island-transfer trades throughout the Gulf of Thailand.

The South Pattaya compound integrates custom fibreglass manufacturing, engine engineering, and retail outfitting under one roof. Across more than five decades in business, Seat Boat has developed over 40 proprietary fibreglass hull designs, building everything from compact runabouts and offshore sports fishers to high-capacity commercial passenger speedboats spanning up to 60 feet in length. Alongside its own manufacturing, the company imports international marine brands, including Sea Ray, Boston Whaler, Chris-Craft, and Zodiac inflatables, backed by technical teams trained directly by Mercury Marine for engine overhauls, maintenance, and genuine parts distribution.

This is a dedicated commercial boatyard and marine trade supplier rather than a waterside leisure venue. The site primarily assists vessel owners, charter companies, and coastal expats sourcing marine hardware, arranging hull refits, or navigating Thai vessel registration. For anyone maintaining or fitting out a craft in Chonburi, it provides an established base for technical advice and professional maritime equipment.

What's There

The South Pattaya facility combines retail, workshop, and boatyard operations within a single commercial compound on South Pattaya Road. At the front, the main showroom and chandlery stocks new outboard and sterndrive engines, focusing on Mercury Marine and MerCruiser models, alongside genuine Quicksilver marine lubricants, stainless steel propellers, control cables, and navigational hardware. Inflatable tenders from brands such as Zodiac sit on display alongside practical safety equipment, life jackets, and deck hardware suited to coastal cruising.

Behind the retail space, a dedicated marine engineering workshop handles mechanical maintenance, diagnostics, and major overhauls. Technicians trained on Mercury Marine powerplants carry out routine scheduled servicing, lower-unit rebuilds, electrical rewiring, and electronic fuel-injection tuning for both recreational runabouts and commercial craft.

The outdoor boatyard provides workspace for structural hull work and short-term dry storage. In this yard, technicians handle fibreglass repairs, transom modifications, gelcoat matching, and antifouling application, alongside basic boat trailer maintenance for vessels awaiting parts.

On-site administrative staff also manage nautical paperwork for boat owners and commercial operators. Services cover vessel registration procedures with the Marine Department of Thailand, domestic transit permits between coastal provinces, and administrative guidance for obtaining Thai skipper licences.

Getting There and Logistics

Seat Boat is located at 63/2 Moo 10 along South Pattaya Road (Pattaya Tai) in the Nongprue subdistrict of Bang Lamung. Positioned along the main arterial route linking the coastline to the inland bypass, the compound sits roughly 2.5 kilometres east of Walking Street and Bali Hai Pier, and around one kilometre west of the primary Sukhumvit Road (Highway 3) intersection.

Reaching the shipyard by public transport is straightforward. From Beach Road, Second Road, or Central Pattaya, flag down an eastbound dark blue songthaew (shared pick-up truck) running along South Pattaya Road towards Sukhumvit. The standard fare along this route is 10 to 20 THB (approximately £0.25 to £0.50). Alternatively, ride-hailing services such as Grab and Bolt operate extensively across Pattaya; a direct trip from the town centre takes roughly 10 to 15 minutes, typically costing between 80 and 150 THB (£1.80 to £3.40) depending on traffic. For those driving or riding a scooter, customer parking is available on-site immediately outside the office entrance.

The commercial showroom, parts department, and service counters operate Monday to Friday from 08:30 to 17:00, remaining closed on Saturdays, Sundays, and Thai public holidays. As an active marine outfitter and trade dealership rather than a recreational attraction, there is no admission charge to enter the premises. Credit cards are accepted at the front desk for retail purchases, chandlery items, and off-the-shelf engine spares, whereas major refit work, mechanical overhauls, and vessel orders are typically settled via direct bank transfer or cash.

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